I don't photograph places so much as the moment they stop making sense. A light with no one under it. A boat going nowhere. The work sits in that unresolved second — before the place decides what it's for.

My latest project, Prairie: Load Bearing, carries that instinct onto the American Plains, where infrastructure and the people who keep it running are often caught in that same suspended moment — the one that asks what it costs to keep something standing.

Thirty years in senior creative leadership at national and global advertising agencies taught me the value of an immediate impression — the image that makes you feel something before you understand why.

I try to follow that instinct into every extreme I've worked in since.